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Laurent CERUTTI

Home > Our Company > The women and the men > CERUTTI Laurent

On-trade Sales Director (France)

Born in Bordeaux, Laurent Cerutti grew up in the Arcachon Bay area. After receiving his science baccalauréat, he obtained a DEUG B associate degree, specialising in biology. Once he had completed his obligatory military service, he obtained an advanced vocational diploma in viticulture and oenology from the Lycée de Libourne-Montagne, followed by a year studying how to sell wines and spirits in order to have an overview of the entire chain, from production to the consumer. His career began in 1994 with a wine wholesaler in Perpignan. Four years later, he returned to Bordeaux. He met François Lurton in the year 2000, who asked him to develop his network of agents.

Job and know-how

Laurent Cerutti joined Vignobles André Lurton to assist Thierry Bazin de Caix, who was French Sales Director at the time. Laurent took over from him in 2010, and is now in charge of overseeing distribution of André Lurton wines throughout France (with the exception of supermarket clients and négociants ). His target markets are restaurateurs, specialised wine shops, wholesalers, corporations, institutions and private customers.

Laurent Cerutti considers that his profession is a combination of providing top-notch service (to satisfy the needs of demanding professionals on a very competitive market) and relationships based on conviviality and pleasure due to the nature of the product.