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Florence DUCROS

Home > Our Company > The women and the men > DUCROS Florence

Sales Manager for Europe

Originally from the Poitou region, Florence Ducros was born in Niort in 1973. She knows the world of wine well because she was used to accompanying her father to the small family vineyard as a child.

Holder of an advanced vocational diploma in international trade and a master's degree in applied foreign languages (English and German) with, once again, a specialisation in international trade, Florence settled in Bordeaux at the end of her studies.

Job and know-how

In 2003, she was hired as an export sales assistant by Vignobles André Lurton. Her talents quickly came to the fore, and she soon proved to be an asset for the company. In 2009, she became an export sales manager in charge of Eastern Europe, Scandinavia, and the Benelux countries. She currently represents André Lurton wines throughout Europe. Her motto might well be :  "To serve a client well, you must first of all know him well"

In order to learn more about wine and how to talk about it, she took several tasting courses taught by the CIVB Bordeaux Wine Council and familiarised herself with all stages of production at Vignobles André Lurton. Salvador Dali once said "Someone who knows how to taste never drinks wine again. Instead, he discovers its secrets" . It is just those "secrets" that Florence likes to share with her clients.

She speaks about her profession with considerable enthusiasm. For her, every vintage is a new adventure (due to the vagaries of the weather). "You are never bored, and it’s very enriching,"  she adds.  She likes to share her passion for the wines she comes across, and to associate this noble drink with friendly get-togethers.