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Home > News > Coverages > A new momentum and new initiatives on the Canadian market...
18 Dec 2014

A new momentum and new initiatives on the Canadian market...

Laurent Bélisaire, our Export Director, went to Canada from the 16th to the 21st of November to meet our agents, Kirkwood Diamond, and Managing Director Sylvain Brizard, who organised a visit to several S.A.Q. (Société des Alcools du Québec) outlets in Montréal and Quebec City. Michel Gaillard, our technical consultant (and former Production Manager of our group) also went on the trip. Having recently taken the Canadian market in hand, Laurent Bélisaire wanted to provide a new impetus.

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A lunch with representatives of the local press provided our team with an opportunity to talk about our wines and share them with five specialists (influential journalists and bloggers): Olivier de Maisonneuve (sommelier and consultant), Michel Desforges (, Jackie Cole (freelance journalist), André Maccabée (wine tutor, sommelier, and writer for such publications as the New England Wine Journal, partner of Cité Boomers), and Yves Mailloux (journalist with the Huffington Post, as well as blogger, president, and founder of the Club des Dégustateurs de Grands Vins…).

The feedback in the press and on various blogs included an article by André Maccabée on the Cité Boomers site, in which our 2009 Divinus 2009 and 2010 Château de Barbe Blanche were both cited as special favourites. Read André Maccabée's article

Canada photo 1

Presentation of our wines by Michel Gaillard during a wine lunch with Canadian journalists and bloggers.
(18 November 2014)

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Two dinners were held, in Quebec City and Montreal, to which managers of S.A.Q. shops and their sommelier-consultants were invited.

A provincial liquor monopoly, the S.A.Q. currently sells over 6,000 products from around the world. Competing with strong competition from the New World, the wines of Bordeaux nevertheless have a loyal following. Our range is well-represented among available Bordeaux wines, with red and white Château Bonnet, Divinus, white Château de Rochemorin, Château de Cruzeau and Château La Louvière in both colours, as well as Château de Barbe Blanche.

Canada photo 2

The owner of Auberge des Gallant in front of a diploma from the Wine Spectator for their remarkable wine list ...

"Vignobles André Lurton" is a recognized and respected name in this part of the world, as our two sales representatives have seen at numerous meetings.

Our team had organised this trip to motivate local sales forces and to undertake various promotional activities and tastings in a country where the latter are particularly difficult to organise...

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This was also an opportunity to meet the owner of Auberge des Gallant in a suburb of Montreal, where the wine list is comparable to those of great French restaurants, and was designated among the best in the world by the Wine Spectator in 2014!.

Château Bonnet and Château La Louvière are included among the fine Bordeaux included on the list...

Voyage Canada 2014