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Home > News > Coverages > A tour on the Swedish Riviera
02 Jul 2013

A tour on the Swedish Riviera (28 on May 30th, 2013)

Vignobles André Lurton travelled to Sweden to be in contact with a new type of consumer, less blasé about wine and less used to tasting ours, as opposed to large cities such as Stockholm.

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With the help of our distributor, Bibendum, we were able to go outside traditional networks and plan tastings on Sweden's west coast (their Riviera), with three major events in Malmö, Halmstad and Göteborg.

 A masterclass, with 26 students, was held in Malmö. Most participants were members of 2 important associations: the Confrérie de Bordeaux and Munskänkarna (a Finnish-Swedish tasting club with over 20,000 members).

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These tastings revolved around 4 different themes, each with its own workshop: the influence of oak on fermenting wine (vats versus barrels, with samples of red wine from Château de Rochemorin), the effect of storage conditions on wine (cellars versus quarries, with a tasting of wines from Château Barbe Blanche), the impact of bottle size (half bottles, bottles and magnums of 2006 Château Bonnet Réserve) and the influence of different types of oak (illustrated by a tasting of 2012 white Château Rochemorin), with a presentation by Laurent Bouthonnier concerning the importance of toasting, grain, etc.

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A dinner was served afterwards in Arstiderna , the city's gastronomic restaurant, during which our wines present on the Swedish market were highlighted by excellent dishes prepared by the chef to reflect all their complexity and finesse. Pikeperch and veal were ideal with the wines opened that evening. 

The 2nd day was devoted to presenting wines from the Bibendum range sold by the monopoly to customers in the café, hotel and restaurant sector in Halmstad.

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A Winemaker's Dinner for 60 people (private customers and regular customers of the restaurant) was organized that same day. This featured our wines sold on the Swedish market as well as old vintages of Château de Rochemorin (1990 white and 1988 red).

The third day, in Göteborg, was devoted to tasting workshops for sommeliers from ten restaurants in and around this small city. Our representatives received a very warm welcome from distributors, restaurateurs and participants in our various tasting workshops.

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