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An Eco-Project at Château Bonnet with the launch of new packaging for its range
Château Bonnet has just given its bottles a major makeover, with labels that reflect the ecological approach being applied in its vineyard.
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Château Bonnet’s labels are now ecologically designed, using recycled paper and ink. They are printed on a hay-based paper by a specialist printer in Cognac. The design is cleaner and more modern. It embodies the family’s wish to pass on the key values of the property: an open spirit, respect for the environment, while remaining accessible and welcoming.
This global project goes well beyond the label: it bears witness to a drive for innovation and ecological awareness within Les Vignobles André Lurton, which started in 2010 and was consolidated with the arrival of Jacques Lurton in 2019 as chairman of the family group.
Since 2017, the company has been certified to High Environmental Value level 3 (HVE3), the highest level.
This demonstrates the vineyard’s real commitment to an environmentally friendly approach, which doesn’t end in the vineyard but includes many other aspects of production, with the particular goal of encouraging and protecting biodiversity.
A programme to rebalance the ecosystem of the Château Bonnet vineyard has started with, for example, the creation of an eco-garden near the château, with the planting of trees and flowers over more than 2 hectares. Numerous beehives are also being installed.
In addition, Château Bonnet is turning towards greater diversity in its agricultural production, favouring polyculture, as was already the case in 1953 when André Lurton inherited the estate.
In the framework of this environmental policy, new cultural techniques are also being put in place: tilling the soil, mechanical weed control and natural fertilisation.
Another notable fact: lighter glass bottles are now being used, resulting in a reduction in the carbon footprint of more than 400 tonnes per year!
Finally, the wines of Château Bonnet are benefiting from numerous technical innovations in the vineyard or in the cellar, in the vinification method. Their style is evolving towards a more fruit-driven expression, rounder and more full-bodied to give a profile that better expresses their terroirs and their minerality.
The new Château Bonnet labels can now be seen on European markets, as from the 2020 vintage for the white, A.O.C. Entre-Deux-Mers, and the rosé, and the 2018 vintage for the red (A.O.C. Bordeaux).
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